Blogging I kept a personal and political blog the semester that I spent studying abroad in Edinburgh, Scotland working at the Scottish Parliament. Find all blog entries here. This week has been all about Nicola Sturgeon. We officially have a new First Minister. Nicola Sturgeon
Baraboo Baraboo beer has a different brew for every season. I not only got to name the 2015 winter brew, I also got to write the flavor description on the box. Ever passionate about product naming, I had seven pages of name suggestions by the
Sports Billboards Hy-Vee proudly sponsors some Midwestern sports teams, including the Kansas City Chiefs and Royals. To show their support, Hy-Vee takes out a series of billboards during football season, and this year, there was no backing down from over-extending our billboards' reach. Using guidelines
Crocs Email Email is a huge part of every modern brand's marketing strategy--the natural replacement for direct mail. Working with designers, I concepted and wrote a number of emails for Crocs while working at their headquarters to keep customers informed of new products, big company
Hy-Vee Market Grille Children's Menus The Hy-Vee Market Grille was in need of a children's menu redesign. Working together with two art directors, we created a set of characters to be featured throughout the menu series as well on children's ups and crayons in the
Year of Madness Remember when we thought 2016 was a bad year? But… what was the most terrible that year. Bernstein-Rein was charging up for a more interesting holiday card than other agencies, and from this question came the idea for the Year of Madness. I
Social Media McDonald's Social Media Made as part of a team at Bernstein-Rein. Crocs Social Media Made as part of a team at Crocs. Say Allo Social Media Very Important Puppets Social Media
BJ's Wholesale Rewards Another way to reward yourself? Yes please--where to sign up? BJ's Wholesale was ready to update their rewards system. The whole thing. Setting the foundation with a new naming system for their four card options allowed us to then create a campaign
Every new product and sale is an opportunity to create a radio piece to get the word out. Here are a few spots I concepted and wrote for McDonald's. McDonald’s RadioThe cult classic McRib was back for a limited time, but how to get the
Sprint Email Working at Sprint headquarters, I was charged with writing for hundreds of email and SMS campaigns sent to millions of people as well as adjoining web pages. Working with a team of designers, writers, and producers, we managed to create work garnering over