Hy-Vee was mixing up a new pint-sized, super-premium ice cream called “Til the Cows Come Home.” But this funky ice cream brand needed a set of sassy flavor names to go with it. I was the lucky person on the job and created lists of name suggestions playing off of the ingredients, which can now all be found in the Hy-Vee freezer section.
Made as part of a team at The Meyocks Group.