Another passion of those who love to lawn? NASCAR.

By partnering with NASCAR legacy Joe Gibbs Racing, they sponsored the up-and-comer Ty Gibbs for an important race at Watkins Glen. Not only did they get their logo on his car, but by also gifting him an Ultima Series machine, and running a sweepstakes for a lucky fan to watch the race as part of the ultimate NASCAR experience, we were able to leverage a full-social media plan leading up to the race. Plus, we decked out the watch room with some cross-branded decals.

Made as part of a team at Colle McVoy.

Cub Cadet’s The Shed site hosts information and entry forms for all the fun activations the brand hosts. It’s also a great place to make the case of why each idea makes sense for the brand. Interested to see what we’re up to over there? Check out their next big thing!