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Crocs

Representing the Crocs brand meant more than just wearing the cult classic comfy shoes around. Daily activities included anything from concepting on a new, high-profile shoe collab, writing email stories, writing and proofreading product descriptions before they go to market, and all the odd jobs in between.
The Crocs Jibbitz homepage was in need of a refresh. But how do you truly describe a Jibbitz charm and show the freedom of customization? The key is to create something that’s both fun and SEO-rich.
No brand is complete without some quirky social media to match a young, engaged fan base. We the whole office was unexpectedly sent home in March of 2020, we relied on some guerilla social ideas for Instagram stories, Twitter, and Spotify, to stay relevant and provide some ease of mind. I wrote and concepted against them all while bringing in new ideas.
Made as part of a team at Crocs.