BJ’s Wholesale Rewards

Another way to reward yourself? Yes please–where to sign up? BJ’s Wholesale was ready to update their rewards system. The whole thing. Setting the foundation with a new naming system for their four card options allowed us to then create a campaign based on the realities of life and the everyday mission that going to the grocery store can represent.

As write and concepter on this new system, my design partner and I worked to hit the sweet spot of the perfect, messy life and how a few percent back on every trip to the grocery store can be the reward that keeps you on your toes for whatever the next thing may be.

Made as part of a team at Colle McVoy.