Hy-Vee proudly sponsors some Midwestern sports teams, including the Kansas City Chiefs and Royals. To show their support, Hy-Vee takes out a series of billboards during football season, and this year, there was no backing down from over-extending our billboards’ reach.

Using guidelines for both Hy-Vee and The Chiefs, I worked with two art directors on several out-of-home campaigns for different events.

Made as part of a team at The Meyocks Group.