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Baraboo

Baraboo beer has a different brew for every season. I not only got to name the 2015 winter brew, I also got to write the flavor description on the box. Ever passionate about product naming, I had seven pages of name suggestions by the time we met with the client to make big decisions.

Made as part of a team at The Meyocks Group.

“Cozy up to a crackling fire with a bottle of Cold Cocoa. This sweet porter will cheer up your winter with its perfect balance of chocolate, dark chocolate wheat and caramel malts. A touch of Cluster hops makes this beer a cold-weather treat like no other. Try it in a mug to truly capture the spirit of the season.”